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The Five Moments of Need

Bob Mosher

CEO and Chief Learning Evangelist

Bob Mosher
Bob Mosher is a senior partner, and the Chief Learning Evangelist, at The 5 Moments of Need™, an organization that specializes in helping learning professionals design, develop, and measure effective learning and performance support through the 5 Moments design methodology.

Bob has been an active and influential leader in the learning and training industry for over 30 years and is renowned worldwide for his pioneering role in new approaches to learning.

Before joining APPLY Synergies he was with Microsoft, where he was Director of Learning Strategy and Evangelism, a global business at Microsoft Corporation featuring innovative learning products that help individuals and organizations learn more and go further using Microsoft technologies. Bob helped guide and communicate the direction of Microsoft Learning’s products both externally to their customers, and internally throughout Microsoft. Bob started his career in adult education with Element K. He was their Executive Director of Education for 16 years where he helped direct and influence their learning model and product.

Bob has also been the Learning Advocate for the Masie Center for the past 4 years.  Bob’s role is to keep his eye on the pulse of the industry, as well as the needs of the Masie Consortium’s members. He is an advocate for innovative and new learning approaches.  

Additionally, he has acted as an influential voice in the Learning and Development industry by speaking at conferences and by being an active participant and author within industry associations such as ISPI, ATD, the Masie Consortium, The e-Learning Guild, and CLO Symposium/Magazine.

Bob has worked with clients such as McDonald’s, Bank of America, Herman Miller, Hitachi, Disney University, Progressive Insurance, Huntington National Bank, Bank of America, Travelers Insurance, The Defense Acquisition University (DAU), Defense Intelligence Agency (DIA), Boeing, ADP, Amway, CDW, GE Medical, Humana, and ExxonMobil.

Bob has received two lifetime achievement awards in the Training industry. In 1997, Bob received the ITTA’s Eddy Award for Excellence, awarded to individuals who exemplify excellence in the IT education industry. And most recently he received the Institute for IT Training’s 2006 Colin Conder award presented to a person who has made a significant and lasting contribution to the IT training industry. He is the co-author of two books: Training for Results and Innovative Performance Support: Tools and Strategies for Learning in the Workflow. Bob also spent five years as a teacher in New York’s public schools and has a master’s degree in computer education from Nazareth University in Rochester, NY.

Bob is currently also a founding partner, and the Chief Learning Evangelist, at APPLY Synergies, a strategic consulting firm that specializes in helping learning organizations design, develop and measure effective learning and performance support strategies to meet The 5 moments of learning need.

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