Let us take you through our journey so far!
In 1984, Con Gottfredson earned his Ph.D. in Instructional Science, marking the beginning of a remarkable journey. Working for a multinational oil company, he pondered the fundamental purpose of organizational learning: enabling and sustaining effective job performance in evolving work environments. This led to the identification of five critical “Moments of Need”: learning something “New,” learning “More” in a skill area, “Applying” knowledge to work, “Solving” problems, and adapting to “Change” in skill requirements.
Con’s pursuit of this goal gave rise to EnABLE, an agile, job-performance-focused methodology that has evolved over 40 years. Alongside him, Bob Mosher played a pivotal role in advocating this approach globally. Sue Reber, an experienced ISD, refined and documented the methodology, while Beth Daniels pioneered the 5 Moments of Need certificate program. Carol Stroud, an expert in the field, lent her wisdom, and Alfred Remmits emphasized the role of technology in operationalizing these moments in workflow. Countless others have joined this mission to develop solutions that empower workforces to excel amidst ever-changing challenges.
This journey continues, united by a common purpose: enabling effective learning and performance in the flow of work.
1980-1999

5 Moments of Need Milestones
- 1
1984 PCs in the workplace
- 21985 ADDIE is first used as an acronym
- 31985 5 MoN framework introduced
- 4
1990 Bob & Con begin working together
- 51991 Gloria Gery pioneers Performance Support
- 61995 Key 5 MoN instructional design practices documented
2000-2014

5 Moments of Need Milestones
- 12002 LMS (Learning Management Systems) introduced
- 2
2004 First EPSS authoring systems developed
- 32004 Sponsored first 5 MoN conference
- 4
2006 Blended learning introduced
- 5
2010 Bob & Con coauthor their first book: Innovative Performance Support
- 6
2012 Microlearning introduced
- 72013 APPLY Synergies founded
2015-Today

5 Moments of Need Milestones
- 12015 Digital Coach for 5 MoN methodology launched
- 22016 First 5 MoN Certificate Program launches
- 32017 First EU 5 MoN Academy founded
- 42019 First 5 MoN Summit
- 5
2020 Preferred Affiliate Program established
- 62020 5 MoN Implementation Framework established
- 7
2021 German & United Kingdom Academies founded
- 8
2021 Nordic Affiliate Program established
- 92022 5 MoN Center of Excellence Capability established
- 10
2023 Complete 5 MoN Methodology launched
Ready to Learn More or Get Started?
Get in touch with us! Or, visit the APPLY Synergies site where you can enroll in a Certificate program, bring a workshop to your team, or engage our team on a project!