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The Five Moments of Need

Our Story

We know the 5 Moments. In fact, we wrote the book on it.

At The 5 Moments of Need, we believe there is a better way to design learning. A more impactful and effective way. A way in which our employees are able to perform successfully when called upon to act. In the moment of need.

Meet the people behind the thinking, practice, and teaching of The 5 Moments of Need.


The 5 Moments of Need Team

Five Moments of Need Dr. Conrad Gottfredson

Dr. Conrad Gottfredson

Dr. Conrad Gottfredson is a senior partner, and the Chief Learning Strategist, at 5 Moments of Need, an... READ MORE
Five Moments of Need Bob Mosher

Bob Mosher

Bob Mosher is a senior partner, and the Chief Learning Evangelist, at 5 Moments of Need, an organization that specializes... READ MORE
Five Moments of Need Beth Daniel

Beth Daniel

Beth has in-depth knowledge of the theory and application of performance support principles. She is the former president of the... READ MORE
Five Moments of Need Carol Stroud

Carol Stroud

Carol has been applying the principles of The 5 Moments of Need methodology since 2008 and teaches The 5 Moments of Need... READ MORE
Five Moments of Need Sue Reber

Sue Reber

For over 20 years, Sue has been helping learning organizations design and develop learning and performance... READ MORE
Five Moments of Need Chris

Chris Mosher

Chris has been an integral part of The 5 Moments of Need Certificate course since its beginning. She has assisted in... READ MORE
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Innovative Performance Support

Book Cover: Innovative Performance Support - Strategies and Practices for Learning in the Workflow. Reinforce Training Outcomes in the Workflow. Reduce the Time to Achieve Performance. Increase Effective Performance on the Job. Conrad Gottfredson, Ph.D, and Bob Mosher
Research shows that 80 percent of learning in the workplace occurs on the job, rather than in formal training sessions. Innovative Performance Support offers you a concise and comprehensive overview of performance support (PS) practices—ongoing, job-specific resources that ensure employees perform effectively on the job. From free, open-source applications like blogs and wikis to sophisticated new system software, this guide will help you implement the right PS strategy for your team.

Innovative Performance Support:

  • Saves the investment in formal training and increases productivity
  • Reduces the learning time required to achieve successful performance
  • Supplements or replaces existing training programs
  • Cuts down on the use of help desks and other traditional in-house support functions

Conrad A. Gottfredson and Bob Mosher break down the hows and whys of applying PS solutions to replace the patchwork of existing training programs that you might be using now. They show how leading firms deploy PS solutions to reduce costs, retain talent, and increase productivity and efficiency.